Yes, the integration between Artificial Intelligence and personalization is also possible on a customized e-commerce platform, provided the development takes place as a part of the architecture. With the help of the customized development services for an e-commerce store, practitioners can apply the use of Artificial Intelligence for the purpose of product recommendations, dynamic pricing, demand forecasting, and personalized content delivery.
As a result of the fact that the development companies of ecommerce retail stores already use AI in their business operations, search, merchandising, or checkout operations of retail ecommerce platforms integrate AI seamlessly. This enables ecommerce platforms in the retail business to enjoy the capabilities of adaptive intelligence, continuous learning, customer engagement, and optimization. The custom ecommerce platform enables AI algorithms to adapt based on business models, products, or consumer activities so as to ensure scalability and optimization. This is in contrast to having full control of data.