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Australia's Largest 100% Australian-Owned Flooring Retailer -A CMARIX-Powered Business Overview

  • Industry Home Improvement
    eCommerce
  • Built for Web Users
  • Access Australia
  • Technologies Magento
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Industry Challenges: The Difference-Maker in Flooring Business

The outstanding challenge is the amount of competition in the flooring industry. Each flooring business differentiated itself by focusing on competitive pricing and offers to attract customers. However, the areas such as below are the crucial aspects of Carpet Call’s focus on solving the problem:

  • Competition

    Carpet Call differentiated itself by focusing on customer service.

  • Technology

    Carpet Call invested in new technology to improve their efficiency and productivity with the expertise of CMARIX.

  • Cyclical Demand

    Carpet Call managed their inventory effectively to avoid stockouts and overstocks with the help of CMARIX’s contribution...

  • Customer Service

    Carpet Call provided excellent customer service to create an emotional connection with customers.

  • Needs-based Approach

    Carpet Calls focused on customers' needs to create a psychological connection with them.

CMARIX’s Contribution to Carpet Call's Business Evolution

From Humble Beginnings to Industry leaders, CMARIX’s contribution to the Carpet Call business is a digital transformation. Carpet Call started out as a small, one-man operation in 1975. The company's founder, Jim Smith, envisioned providing customers with a better flooring experience. He believed that by focusing on customer service and providing a high-quality product, Carpet Call could differentiate itself from the competition with the Vision matched with CMARIX. Smith's vision paid off. Carpet Call quickly grew from a small operation to a major player in the flooring industry. The company now has over 100 stores across Australia, and it is known for its excellent customer service and wide selection of flooring products.

Core Features

  • Extensively Customized Store Finder

  • Dynamic Low Stock Notifications

  • Custom Product Import Functionality

  • Data Save Custom Module Development

  • Personalized Buying Guide

  • Live Chat Integration

  • Security Enhancement

  • Performance Optimization

  • SEO Optimization

  • Payment Gateway Integrations
    - AfterPay
    - Zip
    - PayPal
    - Debit and Credit Card

  • Analytics Implementation
    - Snowplow Analytics
    - Facebook Pixel
    - Google Analytics

  • Marketing Automation via
    - OneSignal
    - Klaviyo

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Technical Specs

  • Front-end: React, Redux, PWA
  • Back-end: Magento
  • (CI/CD): GitHub Actions
  • Device Supported: Desktop, iPad/Tablets, Mobile-Responsive

Results

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  • carpetcall desktop screen
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  • carpetcall desktop screen
  • carpetcall desktop screen
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Branding

  • #CE1C43
    Aa Overpass Black

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

  • #003594
    Aa Overpass Medium

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Third party Library, Plugins & Tools

  • Stripe: For Payment Processing
  • Google Analytics: For Website Analytics
  • Mailchimp: For Email Marketing
  • Google Maps: For displaying maps on the website
  • Amazon CloudFront: For content delivery network (CDN)

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